In a world where people spend most of their time online every day, it is crucial for companies to implement a digital growth strategy and think about how it can help expand their business.
A digital growth strategy isn’t just about launching a social campaign and waiting for likes, shares, and comments on your content. Digital growth strategies cover every aspect of a brand’s online presence.
Our methodology starts with defining the customer persona for our clients, then we help our clients elaborate a digital strategy, including content creation and distribution channels, to help them acquire new customers and grow their business throughout the customer journey. The customer journey is the series of marketing steps where a potential customer becomes an effective customer for a company and becomes a loyal one.
When implemented correctly, digital growth strategies can increase website traffic, online inquiries, and nurture leads through digital sales channels.
“What do I need to consider in my digital growth strategy?”
Content
The content strategy is a critical part of digital growth. Content must be created and adapted to every step of the customer journey, starting from creating awareness, raising customer’s interest, to purchasing and becoming a loyal customer.
Organic Ranking
Your organic ranking on search engines (primarily Google) will have a huge impact on your digital growth. Evaluating your organic rankings and actively trying to improve them will not only increase your visibility and digital presence, but also drive people to your website – which in turn can bring more people into the sales funnel.
Paid digital marketing campaigns
Pay per click and organic SEO are just two of the products we use for our clients. We have multiple products to integrate with, including some innovative social selling and Google products. Continuous innovation is crucial in the digital space as market approaches continue to evolve.
Audience analysis
An important part of a digital growth strategy is figuring out where your digital population is. Where does your audience spend time online? What websites do they use? What social media/apps do they use? Knowing all this information will help you target more customers. We can analyze and build online audiences in a variety of ways across multiple platforms based on users’ browsing habits, online research and the websites they visit. Additionally, this strategy gives you the opportunity to expose your videos, content, and display media to a very specific audience. At the right time and on the right platform.
Software & tools
Using the right software and tools can help streamline the process and make it more efficient. If you’re currently paying for expensive software or tools that you don’t use, it might be worth looking into alternatives to reduce administrative costs.
Competitors
What are your competitors doing online? How do you learn from them? You may not want to copy their strategies, but it’s definitely smart to understand what they do so you can understand different approaches to the market. We use a variety of tools to track competitor activity for our clients, and the results are often very insightful. Ultimately, knowledge is absolutely power.
Social selling
Social media is a great way to reach existing customers and win new ones. What social media channels do you currently use? Do they work for you? If not, you should consider improving your social media strategy as part of your digital growth strategy. Perhaps instead of likes and shares, invest in specific social sales campaigns that go directly to lead generation.
User experience (UX)
Does your website provide services? If you want customers to stay on your website, you need to make sure the on-site user experience is great. This allows customers to find what they need at any time. Digital growth becomes very difficult when your website isn’t working in your favor.
If you’d like to discuss digital growth strategies, schedule a consultation with our experts today and see how they can add value to your growth plans.